Privacy Policy

Last updated: 30 August 2026

Generations by Design respects your privacy and is committed to protecting your personal information.

Generations by Design is operated by Lucy Fernandez as a sole trader. For data-protection purposes, Lucy Fernandez is the data controller.

Contact: info@generationsbydesign.co.uk

Location: Dorset, United Kingdom

Website: generationsbydesign.co.uk

INFORMATION WE MAY COLLECT

We may collect:

- Your name, email address and contact details

- Information you provide through an enquiry or contact form

- Your email address and marketing preferences when you join our updates list

- Information connected with coaching enquiries, bookings or services

- Order, payment and transaction information when you purchase a product or service

- Technical information about how you use the website, including your device, browser, IP address and website activity

- Any other information you choose to provide to us

Please avoid including sensitive personal information in a general website form unless it is necessary. Coaching clients may receive additional information about how coaching records are handled.

HOW WE COLLECT INFORMATION

We may collect personal information when you:

- Contact us

- Complete a website form

- Join our updates list

- Ask about or purchase coaching

- Download or purchase a resource, book or digital product

- Browse or interact with the website

- Communicate with us by email or another agreed method

Technical information may also be collected through cookies and similar technologies. Please see our Cookie Policy for more information.

HOW WE USE YOUR INFORMATION

We may use your information to:

- Respond to questions and enquiries

- Provide coaching, products, resources or services

- Process and manage orders, payments and refunds

- Send occasional updates when you have actively chosen to receive them

- Maintain appropriate business, financial and professional records

- Improve our website, resources and services

- Protect the security and integrity of our website and business

- Meet our legal, regulatory and tax obligations

- Establish, exercise or defend legal claims

We will not use your personal information for purposes that are incompatible with those explained in this policy.

OUR LAWFUL BASES

Depending on the circumstances, we process personal information because:

- You have given consent, including when you actively join our updates list

- It is necessary to perform a contract, or to take steps you request before entering into a contract

- We have a legitimate interest, such as responding to enquiries, operating and improving the website, maintaining suitable business records or protecting the business

- We have a legal obligation, including financial, tax and regulatory requirements

- It is necessary to establish, exercise or defend legal claims

You may withdraw consent for marketing at any time.

OCCASIONAL EMAIL UPDATES

We will only send promotional or update emails to individuals who have actively chosen to receive them, unless another lawful exception applies.

Updates may include information about articles, resources, books, products, services, coaching and relevant offers from Generations by Design.

You can unsubscribe at any time by using the unsubscribe option in an email or contacting info@generationsbydesign.co.uk.

We may retain limited information on a suppression list after you unsubscribe so that we can respect your request and avoid contacting you again accidentally.

SHARING YOUR INFORMATION

We may share personal information only when necessary with trusted service providers, including:

- Website hosting and form-management providers

- Email and communications providers

- Payment-processing providers

- Digital-product, book or order-delivery platforms

- Scheduling, administration and secure record-management providers

- Professional advisers, insurers or regulators

- Government bodies or law-enforcement organisations where legally required

These organisations may only use information for the agreed purpose or under their own legal responsibilities.

We do not sell your personal information.

INTERNATIONAL TRANSFERS

Some service providers may process information outside the United Kingdom.

Where this occurs, we take reasonable steps to ensure that suitable safeguards are in place, such as UK adequacy regulations or approved contractual protections.

HOW LONG WE KEEP INFORMATION

We keep personal information only for as long as it is reasonably required.

Normally:

- General enquiries are retained for up to two years after the last meaningful contact

- Updates-list information is kept until you unsubscribe or the list is discontinued

- A limited suppression record may be retained after an unsubscribe request

- Contractual, coaching or client records may normally be retained for up to six years after the working relationship ends

- Transaction and financial records are kept for the period required by HMRC and other applicable laws

- Technical and analytics information is retained according to our settings, cookie choices and the policies of the relevant service provider

Information may be kept longer where necessary to deal with a complaint, legal claim, safeguarding matter or regulatory requirement.

SECURITY

We use reasonable organisational and technical measures to protect personal information from loss, misuse, unauthorised access, alteration or disclosure.

No method of online transmission or electronic storage is completely secure, but we review our arrangements and limit access to people and providers who genuinely need the information.

YOUR RIGHTS

Depending on the circumstances, you may have the right to:

- Ask for a copy of your personal information

- Ask us to correct inaccurate or incomplete information

- Ask us to delete your information

- Ask us to restrict how your information is used

- Object to particular uses of your information

- Ask for certain information in a portable format

- Withdraw consent at any time

- Complain about how your information has been handled

Some rights are subject to legal exceptions.

To exercise a right, contact info@generationsbydesign.co.uk. We may need to confirm your identity before responding.

COMPLAINTS

Please contact us first if you have concerns about how your information has been handled.

You also have the right to complain to the Information Commissioner’s Office:

Website: ico.org.uk

Telephone: 0303 123 1113

COOKIES

The website may use essential cookies and, where permitted, analytics or other optional cookies.

Please see our Cookie Policy and cookie controls for more information and to manage your choices.

THIRD-PARTY WEBSITES

Our website may link to third-party websites, resources or services. We are not responsible for their privacy practices. Please read the privacy information provided by those organisations before giving them personal information.

CHILDREN

Generations by Design is intended for adults. We do not knowingly collect personal information directly from children through this website.

CHANGES TO THIS POLICY

We may update this Privacy Policy when our website, services, providers or legal responsibilities change.

The current version and its latest revision date will always be displayed on this page.

Lucy